Another classic men are stupid advert. Female shop assistant (and lets be honest male or female, PC world assistants consistently demonstrate a level of knowledge less than any consumer who reads a couple of computer mags or surfs the web for about an hour!) chats to female computer buyer whilst idiot male bangs mouse about next to her.
The future proofed computer (misleading term I am sure tradiing standards spotted that) will be around longer than the man.
Watch the advert here http://www.visit4info.com/preview-flash.cfm?vm=0&type=2&adid=38236
On reflection perhaps this is as demeaning to women who pick thick eye candy boyfriends as it is to the all men, who are stupid of course in advertising.