PC World currently has a commercial on TV. In it the PC world assistant explains a wireless network product to her customer (also female). Apparently, also in the sale is a Tom-Tom satellite navigation system. After the sale of the latter is made, the joke is made by the female customer to her partner, a poor chap, that they are "over here". I.e. he is lost and needs female help.
See the add here on Visit4info.com